Contests are a great way to boost engagement on your Facebook page. You can give away a tangible item such as tickets or gift cards or something a bit more unique like artwork, commissions to draw something for the winner or an hour webinar session.
There is a right and wrong way to run your Facebook contests. Below is a quick guide to Facebook contests that ensure you are in line with their terms and enjoy a successful promotion.
What to avoid:
Do not run a share to win contest. Asking users to share a contest post for entry on their own timelines or tagging friends for an entry is a direct violation of Facebook’s terms. Don’t do this. It could result in removal of your contest, or worse, termination of your Facebook page.
Instead, encourage users to do the following for entry into your contest:
• Liking your post
• Commenting on your post
• Liking & commenting your post
• Posting on your timeline
• Sending you a message
• Having the comment with the most Likes
In short, keep your entries on your page only. As soon as you require users to take the contest post onto their own profiles, you’re in trouble.